Started With a Simple Question
Back in 2017, I was working with a local community group in Perth. Someone asked me to explain superannuation in plain English. Sounds simple, right? But when I tried, I realized how complicated we'd made something that affects everyone.
That conversation stuck with me. I'd spent years in financial services, surrounded by people who spoke in abbreviations and assumed knowledge. Meanwhile, regular folks were making major life decisions without understanding the basics.
So I quit my job and started running free workshops at the local library. Twelve people showed up to the first one. Then twenty. Then we had to book a bigger room. People weren't stupid about money—they'd just never had anyone explain it in a way that made sense.
lumaquilex grew from those library sessions. We've kept the same approach: talk like humans, ditch the jargon, and never assume people know what we're talking about just because we do.